GoMadrid is a portal that offers a complete guide to Madrid for visitors to the city. It includes a list of restaurants, accommodation, travel tips and more. The portal is dense with information to cater to all sorts of visitor queries and therefore required special attention when approaching the branding.

We wanted to instil the magic of being in Madrid within the site. After researching extensively, we developed a strategy for the website to be the welcome centre for a whole host of needs foe anyone using the website. Starting from the background image which was produced to replicate the warm summer tones of Madrid and its colours used in the signage around the city. The logo itself is derived from Madrids’ Metro station signage. The palette included colours of the Spanish flag as a nod to the country that gave us this magnificent city.